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Profile

Dr.Peerapong Kitiveshpokawat CFE

One of the most famous name in consulting

Franchise and Retail Business Strategy.

Recent Profession

– Business Coach and Consulting Co., Ltd. – Principal Consultant

– International Retail and Franchise Business R&D Center, Faculty of Business Administration, Sripratum University – Director (2006-2011)

– Franchise and Thai SMEs Business Association – President (2004-2006)

– Thai Business and Franchise Development and Support Project (2000-2006) under Department of Business Development, Ministry of Commerce – Project Director

– Retail Management and Development Project (2003-2005) under Department of Business Development, Ministry of Commerce – Project Director

– Franchise Development Project (2002-present) under Department of Business Development, Ministry of Commerce – Project Director

Education

  • Scholarship of Doctor Business Administration, Sripratum University
  • A., Business in Retail Management, University of Stirling, UK
  • A., Marketing Management, University of Gothenburg, Sweden and Thammasat University
  • Certified Franchise Executive (CFE), International Franchise Association USA. (IFA)
  • Mini MBA in Franchise, H. Wayne Huizenga School of Business and Entrepreneurship NOVA Southeastern University, USA
  • Studied particularly in franchise, Franchise University, Francorp. Chicago USA
  • Bachelor Degree, Chiang Mai University

Training Experience

  • POS system seminar – OMRON, Singapore
  • POS International Conference seminar – Singapore
  • Exhibition kit workshop seminar – Skyline Institute, U.S.A.
  • PCN mobile training –JRC (Japan Radio Company), Japan
  • Computer scale system marketing seminar – Teraoka Co., Ltd., Japan
  • Touch Screen Production Technoloty – ELO CO., Ltd., U.S.A.
  • EAS Technoloty and Marketing seminar – Sensomatic Co., Ltd., U.S.A.
  • Barcode Printing Machine Production Training and seminar –Axiohm Co., Ltd., U.S.A.
  • Other Retail business equipment management Technology Training course, Retail System seminar and other Retail Technology.

Experience

  • Honorary Consultant of Franchise & Thai SMEs Business Association (FSA) and Franchise and License Association (FLA)
  • EDP ZElectronic Data Processing) Manager – Central Minimart
  • Domestic Marketing and International Marketing Manager – Peace Canning Co., Ltd.
  • Marketing Manager – Adidas Thailand (Central Sport Group)
  • Assistant Vice President – Spec Thai Public Co., Ltd.
  • Lecturer for both government and private sectors in marketing and Franchise for SMEs Business especially retail shop and restaurants such as Department of Export promotion, Cement Thai group, Department of Business Development, Bangkok University, Assumption University, Thai Commerce university, Rajabhat Institute e.g.
  • Speaker and guest speaker in franchise and retail of the government and private sector in national and international session, for instance Department of International Trade Promotion and Department of Business Development, Ministry of Commerce

Written Book Works : Author of variety Retail Business management Books

  • Systematic Retail Management – 5th edition
  • Modern Retailing – special edition for Department of Business Development, Ministry of Commerce
  • Technology in small retail shops
  • Retailing Columns Collection edition (on edited process)
  • Millionare Retailer
  • Don’t know?, don’t’ do it? (Retail shops operation management)
  • Franchise Cloning Business

Columnist

  • Franchise Corner – Post Today Newspaper
  • Marketing In Trend – Business Thai Newspaper
  • Franchise Corner – Billionare Magazine
  • Franchise To go – SME Thailand
  • Food Franchise – Thailand restaurant News
  • Inside Franchise – Make Money Magazine

Lecture Topics

  • Store Branching Management and Technology
  • Retail Business
  • Franchising Business
  • Retail Business Marketing
  • Franchise Business in Retail Market
  • Store Branching Technology Implementation

www.peerapong.com

 email : peerapong@coachandconsulting.com